Hardly anybody thinks about the
creative community anymore when a new technology is being launched. With few exceptions,
technological decisions seem now to be made in boardrooms (a.k.a. "artist-free
zones") and artists, or "content providers" as we are now known, are
expected to fit creatively within the constraints of formats that are introduced for
strictly commercial reasons.
This marginalization of artists has not always been the
case in the evolution of audio technology. One recalls the important, but suspiciously
oft-cited, example of Les Paul and his promotion of eight-track master recorders, and the
audiophile contributions to classical recordings by some great conductors -- Leopold
Stokowski, Herbert von Karajan and Erich Leinsdorf come quickly to mind. Not to mention
the importance that producers like Walt Disney placed on improving sound reproduction for
film for purely artistic reasons. But recent trends have headed elsewhere. And to many,
the darkest moment in audio technology was the introduction of the digital Compact Disc,
mostly for reasons of compromised sound.
Audio may, however, be about to embark in a new
direction, built upon a new technology called DVD. This so-called Digital Versatile Disc
is a higher-density permutation of the CD, and it promises to be the first true digital
multimedia format, able to satisfy the demands of the video entertainment producers to
replace the VHS videocassette, the computer and video-game communitys need for a
much-higher-capacity CD-ROM, and the (by comparison much smaller) audio communitys
interest in tagging along for a number of reasons.
The specification of an audio standard for DVD is a
subject of great frustration for audio professionals, market-battered men and women who
are spending a great deal of time and megabytes of e-mail in discussions that seem to
meander from the arcane to the pointless. I think its time that those of us who make
our living on the creative side of audio come to some sort of an agreement amongst
ourselves as to what this new format could offer us all, and then concentrate on getting
the attention of standards-writers. Will we be able to agree on anything? Maybe -- maybe
not. But if we can agree what not to agree on, I submit that a flexible
specification is the obvious next step.
For those who may have missed the news, DVD is being
pitched, and is currently primarily specified, as the next great video format. It
looks a lot like a CD or CD-ROM, but it has far greater capacity - almost 5 gigabytes of
data compared to the 700-odd megabytes of the CD - and a much higher data rate, and can
hold a full-length data-compressed, digitized movie on a single side. Hollywood is hoping
that DVD will bring more customers back to the video store to buy rather than rent their
movies and also that this new format will deal a comeuppance to the now-powerful cable
companies. Japan is hoping that DVD will lead more buyers back to their consumer
electronics stores. And, in the meantime, Silicon Valley already has start-ups designing
and manufacturing silicon hardware, and multi-gigabyte applications on DVD-ROMs are
close at hand. Where does that seemingly dwindling cadre of audio pros fit into this?